Phil Spencer has taken advantage of his attendance at the Tokyo Game Show 2022 to talk about how Xbox Series S is the reason for the growth of Xbox in Asia. Spencer wanted to emphasize his commitment to the Asian market, as he has already been showing in recent years with initiatives such as the great presence of the Yakuza saga on Xbox Game Pass (a saga whose name has recently been changed in the West, in favor of its title original Japanese).
As explained by our favorite executive, this has been the year in which the most Asian gamers have acquired an Xbox in history, mainly due to the existence of Xbox Series S, which sold more than half of its units to new users of the ecosystem. Spencer assures that Microsoft is building a platform and content “for the next 20 years” and that they seek to make Xbox the option with the highest value in the video game industry.
Xbox Series S is the reason for Xbox’s growth in Asia, according to Phil Spencer
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It certainly seems that establishing a new generation of consoles with two different devices, both in terms of components and price, has been one of the best decisions by Microsoft. Xbox has managed to be able to adapt to different markets and economic possibilities, also being able to face the current scarcity of electronic resources, compared to the result that they would have achieved if they had only had Xbox Series X.
Sarah Bond has also been seen at the event, talking about how more and more players have asked the company for the arrival of more Japanese games, and that Microsoft has listened to them, announcing the arrival of new titles on the platform and Xbox Game Pass , with more and more Asian titles on the service.