Susanna Reid has hit back at Gwyneth Paltrow’s Goop company, after the business posted what she believed to be an ‘offending’ article.
The actress’ wellness business is well known for its health products and lifestyle blog, but it has provoked controversy for marketing products that bear no scientific basis and research, and now Susanna has criticised the brand’s most recent article about maintaining the ‘leanest liveable weight’.
‘Surprise, surprise, Gwyneth Paltrow’s Goop lifestyle brand is at it again,’ she wrote in her column for the Daily Mail. ‘An article about healthy eating advises her fans to aim for their ‘leanest liveable weight’.
‘I’m not signed up to Goop. Funnily enough, I’m not in the market for a £126 stone essential oil diffuser. But these words set all my alarm bells ringing.’
The Good Morning Britain presenter believes that the article is ‘offending’ and could be ‘open to misinterpretation’, particularly by fans of Gwyneth who aspire to have a figure like hers.
She later stated that the 47-year-old needs to be more cautious at the fact that the articles commissioned for her business could be misinterpreted by those reading them.
‘Gwyneth’s response is to say she doesn’t read everything on Goop. That’s not good enough,’ she continued.
‘You are accountable to people who look up to you, and if her website – which is reportedly worth millions – promotes advice that might be misinterpreted by those susceptible to eating disorders, that accountability isn’t being upheld.
‘Gwyneth may claim she’s just as entitled as anyone else to share opinions online, but the truth is people buy into products endorsed by celebrities, so we have to be extra careful.’
This is just the latest in a long line of controversies that the Goop brand has had to face.
The practice of vaginal steaming was previously endorsed by the company, which claims to ‘cleanse the uterus’ and detox the vagina, but it has also been criticised for the lack of scientific evidence behind it to prove it is beneficial, with one woman being left with severe burns as a result of the practice.
And in September 2018, Goop settled a $145,000 (£110,000) lawsuit which accused them of false advertising ‘not supported by competent and reliable science’ after promoting jade vaginal eggs and other products.
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