Gucci Is Donating €2 Million to Help Fight the Coronavirus Pandemic


Gucci is the latest fashion house to pledge a donation to combat the spreading coronavirus. Based in Italy where the pandemic has wreaked havoc, it announced a €1 million donation to the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo and an additional €1 million donation to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO).
“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world,” Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci, wrote. “Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before.”
Gucci is imploring its friends and followers to join the cause by helping raise funds supporting the fight against the coronavirus. Those interested can make a donation to the Solidarity Response Fund for WHO through the “donate” feature on Gucci’s Instagram Stories. The total amount pledged will then be matched by Facebook as a part of its Matching initiative. You’ll also be able to donate via the house’s other social media channels and on
Furthermore, Gucci is offering its social media accounts, with over 70 million followers, to the World Health Organization to help relay official public service information that could protect the health of the community.

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve
A post shared by Gucci (@gucci) on Mar 26, 2020 at 9: 15am PDT

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