Home NEWS Bronx man sues NBC Universal over ‘unlimited’ soda refills at theme park

Bronx man sues NBC Universal over ‘unlimited’ soda refills at theme park


October 17, 2019 | 4: 26pm

He’s thirsty for justice.

A Bronx man is suing NBC Universal after he went to one of the company’s theme parks and paid for an “unlimited refill” soda machine deal — only to discover he actually had to wait a whole 10 minutes between each pour.

Luis Arnaud is bubbling with anger over the alleged “false advertising” at one of the company’s theme parks — saying he learned while trying to “quench his thirst” that the refills were in fact “limited” to a measly “total of only six per hour,” according to the class action lawsuit.

Arnaud visited Universal’s Island of Adventure in Orlando, Florida on July 31 and bought a 16-ounce “Coca-Cola Freestyle” cup — which purported to come with “unlimited” refills all day — for $16.99, according to court documents filed in Manhattan federal court Thursday.

The next day, he reactivated the cup at Universal’s sister theme park Volcano Bay for $8.99.

The cups come with a computer chip to scan at the machine to show you’ve paid for the bottomless deal — but Arnaud learned they were also tracking how often users top up, and are “programmed” to limit refills to every 10 minutes.

Universal’s Islands of Adventure
Visitors of Universal’s Islands of Adventure theme park ride the Incredible Hulk roller coaster in 2017.AP

When he tried to “quench his thirst and refill his cup again” before that period was up, the machine flashed a message rejecting his request, the suit says.

“Hi. You are not quite ready to fill up,” it proclaimed — along with the number of minutes he would be forced to wait — according to photos of the failed attempt in his suit.

His suit also includes ads for the “freestyle” deal at the park, which promotes “unlimited” refills with “100 drink choices” — but doesn’t appear to mention the limits.

The move is a “deceptive” and “unconscionable trade and business practice,” the lawsuit charges.

Arnaud claims NBC Universal committed common law fraud and other charges, and is suing for an unspecified amount.

NBC Universal didn’t immediately return a request for comment Thursday.


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